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10 trends that will shape consumer mindset and behavior in 2013
Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. In this year’s report, new technology continues to...
View ArticleOur 10 trends for 2013 in 2 minutes
As a companion to our 171-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come...
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Q&A with Roger Dooley, author of ‘Brainfluence: 100 Ways to Persuade and...
While researching our new 10 Trends for 2013 report, we talked to Roger Dooley, author of Brainfluence, the popular Neuromarketing blog and the Brainy Marketing blog at Forbes.com. We discussed our...
View ArticleNissan goes multisensory
One of our 10 Trends for 2013 is Sensory Explosion, the idea that in a digital world, where more of life is virtual and online, people will place a premium on sensory stimulation and marketers will...
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Data point: Constantly connected Millennials crave sensory experiences
One of our 10 Trends for 2013 is Sensory Explosion, the idea that our digitized, online existence is driving a desire for sensory stimulation. Our research confirmed that consumers—who now chat online...
View ArticleJWT MENA’s ‘8 Trends for 2013’ tracks shifts in five Middle East/North Africa...
JWT MENA's 8 Trends for 2013 – Executive Summary from JWT MEA JWT MEA The JWT MENA region has released its first annual forecast of key consumer trends that will shape or significantly impact markets...
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Q&A with Aradhna Krishna, professor and sensory marketing expert
One of our 10 Trends for 2013 is Sensory Explosion, the idea that with more of life virtual and online, we’ll place a premium on sensory stimulation, and in turn marketers will look for more ways to...
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Q&A with Charles Spence, JWT Europe head of sensory marketing
Experimental psychologist Charles Spence heads the Crossmodal Research Lab at the University of Oxford, which uses neuroscience to study the ways in which our senses interact and how marketers can...
View ArticleAt Cannes: VW and PepsiCo on succeeding in China, Contagious on the world in...
“Is it really true to say that China is a rising empire?” asked Alexei Orlov, chief marketing officer for Volkswagen Group China, during the session “How to Reach a Billion Eyeballs” at the Cannes...
View ArticleNow available: JWTIntelligence iPad app
Today, I’m extremely excited to announce the launch of the JWTIntelligence iPad app, which brings our trends intelligence to life for the tablet. With the launch, we have now consolidated our trends...
View ArticleWeekly Roundup: ‘The Surveillance Society,’ mini-apartments and food sherpas
Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/WdYFV. -Among much coverage of the Omnicom-Publicis...
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‘Retail Rebooted’
Retail is undergoing a major shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer...
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Sensory boredom
Recent research from Brigham Young University is garnering buzz for the finding that “Instagram can ruin your dinner,” as BYU’s press release puts it. The study by two marketing professors concludes...
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Data point: In search of Immersive Experiences
This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more...
View ArticleWeekly roundup: ‘The Mindful Revolution,’ Facebook forecasts and smelly texts
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from...
View ArticleRadiohead’s PolyFauna app
In an “experimental collaboration” with digital design studio Universal Everything, Radiohead has created an app, PolyFauna, that leads users into an interactive exploration of an atmospheric digital...
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From bacon to buttery popcorn, phones start to tap into smell
Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To...
View ArticleWith a sensory tablet and reactive shirt, haptic tech is on the rise
Haptic technology—one of our 100 Things to Watch for 2014—uses stimulation like vibrations, small electrical charges or pressurized air to provide touch feedback, extending digital experiences into...
View ArticleWeekly Roundup: City of the future, bioelectronics and ugly fruit
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Memorial Day office closures, this double-edition roundup...
View ArticleWeekly Roundup: Food 2.0, Millennials
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Harvard Business Review explores how smart, connected products...
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