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‘Retail Rebooted’
Retail is undergoing a major shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer...
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Sensory boredom
Recent research from Brigham Young University is garnering buzz for the finding that “Instagram can ruin your dinner,” as BYU’s press release puts it. The study by two marketing professors concludes...
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Data point: In search of Immersive Experiences
This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more...
View ArticleWeekly roundup: ‘The Mindful Revolution,’ Facebook forecasts and smelly texts
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from...
View ArticleRadiohead’s PolyFauna app
In an “experimental collaboration” with digital design studio Universal Everything, Radiohead has created an app, PolyFauna, that leads users into an interactive exploration of an atmospheric digital...
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From bacon to buttery popcorn, phones start to tap into smell
Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To...
View ArticleWith a sensory tablet and reactive shirt, haptic tech is on the rise
Haptic technology—one of our 100 Things to Watch for 2014—uses stimulation like vibrations, small electrical charges or pressurized air to provide touch feedback, extending digital experiences into...
View ArticleWeekly Roundup: City of the future, bioelectronics and ugly fruit
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Memorial Day office closures, this double-edition roundup...
View ArticleWeekly Roundup: Food 2.0, Millennials
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Harvard Business Review explores how smart, connected products...
View ArticleTears become… streams become…
Artists and performers are increasingly creating multisensory pieces that immerse and envelope audiences, who in turn are embracing these one-of-a-kind experiences. In New York, the latest example is...
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